Every denim lover is looking for their perfect selvage (the American term) / selvedge (the English term) jeans.
Selvage is a "self-finished" edge of fabric, keeping it from unraveling and fraying. The term "self-finished" means that the edge does not require additional finishing work, such as hem or bias tape, to prevent fraying.
Selvage denim originated in the USA. The denim was woven on shuttle looms from a company called Cone Mills, which are now permanently closed.
Originally all fabrics (not only denim) in USA was produced by shuttle loom weaving machines. Jeans were primarily used for workwear made from selvage denim in the early days.
Nowadays there are all sorts of kinds of selvedge: tuck-in-, double-pick-, fused-, helical-, inserted-, leno- and traditional selvedge.
Even though we love vintage, history and the traditional pieces, we are happy to see that people still try to create and come up with future classics.